Before you start DIY SEO for your website, you should know how it works and what you can expect. SEO or search engine optimization is all about those practices that we use to improve our websites. It further helps to increase the visibility of the websites for relevant searches. SEO helps small, big businesses get a better ranking and garner more prospective customers and sales. But, website enhancement requires cash and some investment. If you have money to invest, but you don’t have much time, getting help from a consultant or agency can be a great option. But, in case you don’t have much cash to invest in SEO and website enhancement, then some DIY SEO tips can be your rescuer.
These do-it-yourself tips will help you to boost the organic rankings of your site.
Optimize Title Tags
Title tags appear on the top of every search result that users do on Google. It is a small piece of HTML code specifying the title of our web page. Your title tags should have sense. It should be more relevant or specific. Poorly written, missing, and duplicate title tags can impact your SEO results negatively. Here is an example of title tags written at different levels of an eCommerce website that have appropriate and useful context.
- Product Page: 10-piece personalized BBQ utensil set by The Man Registry.
- Product category page: BBQ utensil sets and gifts for groomsmen by The Man Registry.
- Home Page: Unique men’s gifts and Groomsmen’s gifts by the Man Registry.
Understanding the Competition
Identifying your competitors in organic search will help you the most. Identifying it includes websites selling a wide range of products and services and plenty of retailers and informational websites competing for the same phrases. Your competitors can be Amazon, Flipkart, and any other eCommerce site if they appear at the top of search results continuously. Ask yourself the following questions.
- How are these websites doing well in the search results?
- What content themes are they using that you don’t have on your website?
- What are their policies to engage customers and people?
- How do they improve their websites to target useful and valuable keywords?
Besides, you should study in-depth the reviews they are receiving and their other social media activities to get an insight to improve user experience and offerings on your website.
Mastering Keyword Research
If you want to master keyword research, then many tools can help you get a valuable keyword. Some of these tools include buzzsumo, Ahrefs, ubersuggest, etc. Using these tools will give you an idea about which keywords can help your website to rank and what changes you should make in the keywords used in your website to outrank your competitors. You can get help from Google Keyword Planner, which is a go-to and free keyword research tool.
Mapping keywords play an essential role in knowing what exactly customers want and which phrases they use for searching. It would be best if you mapped keywords to your website’s page. You will need to create a spreadsheet of all crucial and critical pages appearing during your site navigation. Further, look for primary and secondary keywords for each web page. Also, create new pages for high-value unassigned keywords.
Once you get the keywords to use in your website after intensive research, your next step should be implementing them.
- Update the content on the website pages, including keywords.
- Create new web pages with texts, audio, graphics, and video for unassigned keywords.
- Launch a new section rich with keywords like an educational portal or blog.
Also, focus on each web page’s textual elements like the body content, headings, meta descriptions, the title tags to the themes of keywords that searchers often use.
Boosting Link Equity
Link equity is referred to the topically relevant and high-quality websites that you can link to your websites. Contextual relevance and link equity are the top two factors of organic rankings. Content marketing and link acquisition, when combined, enhance link equity naturally.
Content marketing involves, say, creating podcasts, videos, and articles that most people want to link to and share. The potential for links will increase with the increasing number of people exposing to the content.
On the other hand, link acquisition involves:
- Searching topically relevant and high-value sites or web pages.
- Finding out the ways that can make your content more valuable to the owner of the website.
- Reaching out to request an arrangement or a link directly can lead to a link like an interview or a guest post.
Producing Regular Content
You will need to create compelling content tailored to your users. Be consistent in publishing unique and exceptional content at least once a month if you can’t publish weekly. Content doesn’t mean something written in text only but includes how-to videos, illustrations, product photos, etc.
Social Media Network Build Up
It would help build your network strong on various social media platforms to get more and more prospective customers. Consumer-oriented businesses will get the most value in Twitter and Facebook. Similarly, B2B companies can focus on producing engaging content on LinkedIn, Facebook, and Twitter. If you have attractive photos and images, then add Pinterest and Instagram to your list. YouTube is the best place to post engaging videos.
Apart from doing the things mentioned above, you should also concentrate on understanding Analytics. Good knowledge of Google Analytics can help you know which sites are performing well and which web pages need optimization. Don’t forget to read posts related to SEO if you want to improve your website for better visibility and ranking.